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The project aims to expand LatchAid's game-changing technology/solution with a focus to address health inequalities:
- Accurate and diverse 3D interactive breastfeeding animations
- AI-powered virtual companion chatbot, leveraging 1-to-1 specialist support
- Comprehensive and inclusive AI knowledge base covering pregnancy, neonatal care, baby development, and maternal mental/physical health
- Sentiment AI to provide personalised and empathetic support
- Tailored insights page with stage-specific, inclusive articles, videos, and FAQs
- Virtual themed peer-to-peer support communities
- Virtual expert webinars, drop-in centres via specialists of diverse backgrounds.
| Project | LatchAid: Anya - A smart, scalable, and accessible solution for breastfeeding and early parenthood support to address health inequality in maternity care |
|---|---|
| Description |
LatchAid is an award-winning app utilising cutting-edge 3D interactive technology, an AI-powered virtual companion leveraging 1-to-1 specialist support, and virtual support communities, to provide families with scalable breastfeeding and early parenthood support 24/7 and address health inequalities in maternity care. LatchAid’s NHS pilot in four ICS’ demonstrated a x2 increase of exclusive breastfeeding rates at six weeks postnatally compared with the national average. |
| Funding | £ 600,000 |
| Competition | Competition 20 – Health Inequalities in Maternity Care |
| Competition Date | May 2022 |
| Categories | Health inequalities , Reproductive health & childbirth |
| Health Innovation Network Partner | Health Innovation West of England , Health Innovation Manchester , Health Innovation Wessex |
| Website | https://latchaid.com/ |